UK, Direct mail advertising expenditure

Outlines growth trends in UK direct mail advertising expenditure between 2000-2016.

Direct mail advertising expenditure in the UK was valued at £1,713m in 2016, according to data from the Royal Mail. This represents a year-on-year decline of 10.4% from 2015, when total spend amounted to £1,912m. The sector accounted for an 8.0% share of total UK advertising expenditure in 2016, down 1.3 percentage points (pp) from 2015. Data show that direct mail has lost overall share of total adspend every year since 2012.

Direct mail adspend has fallen 21.1%, or £459m, over the decade to 2016. Last year’s total was also down 30.6% (£756m) from a peak of...

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