Cinema advertising expenditure in the UK was valued at £253m in 2016, according to data from the Advertising Association/WARC Expenditure Report and Nielsen. This represents a year-on-year increase of 6.5% from 2015, when total spend amounted to £238m. Cinema advertising spend tends to fluctuate considerably from year to year, because it is largely dependent on the success of the film releases. However, spend has grown in each of the last three years, and is forecast to rise further.
Cinema took a 1.29% share of total UK advertising spend (excluding direct mail) in 2016, and 2.03%...