UK, Cinema advertising expenditure

Outlines growth trends in UK cinema advertising expenditure between 2000-2016.

Cinema advertising expenditure in the UK was valued at £253m in 2016, according to data from the Advertising Association/WARC Expenditure Report and Nielsen. This represents a year-on-year increase of 6.5% from 2015, when total spend amounted to £238m. Cinema advertising spend tends to fluctuate considerably from year to year, because it is largely dependent on the success of the film releases. However, spend has grown in each of the last three years, and is forecast to rise further.

Cinema took a 1.29% share of total UK advertising spend (excluding direct mail) in 2016, and 2.03%...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands