As of 20th June, advertisers and agencies are now able to buy digital inventory and access audiences across The Times, The Daily Telegraph, The Sun and The Guardian from a single sales point – a potential indication of the future model for other publishers’ ad sales.
As part of 'Project Ozone', the three publishers (Rupert Murdoch’s News UK owns both The Sun and The Times) are aiming to provide a "premium" scale alternative to Google and Facebook, emphasising the brand safe and fraud-free environments they control.
The three publishers each have an equal stake in revenue generated from an audience...