UK, Magazine advertising expenditure by format

Outlines growth trends in UK magazine advertising expenditure by ad format between 2007-2016.
Magazine advertising expenditure in the UK - inclusive of print and digital spend - amounted to £877m in 2016, according to data from the Advertising Association/WARC Expenditure Report. This represents a year-on-year fall of 6.8% from 2015, when total spend amounted to £941m. Print accounted for 57.8% of UK magazine publishers’ ad revenue last year, down from 70.1% in 2015 and 80.9% in 2011, when WARC began monitoring digital income.

When considering magazine advertising expenditure by format in the UK, data show that print display accounts for the biggest share of total spend on £511m (58.3%). However,...

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