Two-thirds of people are concerned about smart speaker privacy

Rob Clapp

An overview of smart speaker privacy concerns among owners and non-owners in the United States.

Two-thirds of people are concerned about smart speaker privacy, according to the latest research from Voicebot.ai. Among owners and non-owners, 66.8% said they are concerned about device privacy, with 26% of respondents saying that they were 'very concerned'.

But these concerns do not appear to be stopping purchases. Among non-owners, Voicebot.ai reports that those 'very concerned' equals 27.7% and this remains above one-fifth (21.9%) for those who own a device. Indeed, smart speaker penetration has risen strongly in the past year, topping one-tenth in the US by September 2018.

However, privacy concerns are one reason why consumption is...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands