Two in three Americans want ad-free streaming

Rob Clapp

An overview of public interest in streaming service features and ideal monthly cost in the United States.

Consumers in the United States have a clear preference for ad-free streaming, according to the latest data from Morning Consult. When asked what would make them more likely to purchase any streaming service, two-thirds (65%) said having the option of ad-free membership.

However, only 45% said having the option of discounted membership with ads would increase their likelihood of purchasing a streaming service. For Netflix, over two-fifths of Americans would stop watching if ads were introduced and membership fees fell.

This preference is clearly strong – 35% said an ad-free membership feature would mean they are 'much more'...

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