Mobile remains the go-to device for YouTube content but watching on a TV is becoming more popular, according to research from streaming insights platform Conviva.
Game consoles and connected TV's share of global YouTube viewing time reached one-quarter (27%) in Q2 2020, up from 16% in the same period last year.
Viewing YouTube content and advertising campaigns on a larger screen can help brands combine the personalisation of digital advertising with the emotional resonance of TV.
This comes at the expense of mobile and tablet devices, which have seen its dominant share of viewing...