TV adspend at six-year low in America, but shows signs of growth

Rob Clapp

An overview of the growth trends in TV advertising expenditure in the US between 2007 and 2018.

TV advertising revenue fell significantly in 2017, down 7.6% from 2016 to reach $63,111 million, according to data from WARC, MAGNA Global, and Pivotal Research. Whilst 2016 was a strong year for TV advertising expenditure, reaching $68,298 million, the 2017 figure is still at a six-year low. However, forecasts for 2018 suggest TV adspend will bounce back by 1.2% to $63,857 million.

Despite this decline, TV remains the largest single advertising medium in the US, accounting for 33.1% of all spend in 2017.

2017 also marks the year that pay TV overtook free-to-air (FTA) as the broadcast type...

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