In 2020, TV budgets were the only traditional media index which spent any time in growth globally, according to data from WARC's Global Marketing Index (GMI) review of 2020.
Developed by WARC, the GMI is a monthly indicator of the state of the global marketing industry based on current conditions among practitioners. An index value of 50.0 indicates no change, below 50.0 indicates decline and above 50.0 indicates growth.
After returning to growth in October (51.2), the marketing budgets index for TV accelerated its growth from 53.2 in November to 56.0 in December. This is the highest...