TikTok user activity overtakes YouTube

An overview of user activity on TikTok and YouTube in Japan, South Korea, the UK and the United States.

TikTok's user activity has overtaken YouTube's in the United States and UK, though the app still lags behind in South Korea and Japan, according to an analysis of Android devices by App Annie.

TikTok users in the US spent about 25 hours on the app in June 2021, an increase of 51% from the end of 2019. This is ahead of YouTube's 23 hours, a level that has been stable over the past year and a half.

This gap is even larger in the UK, where users spent 26 hours on TikTok in June compared to just 16...

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