The majority of Pinterest users are women, according to the latest research from AudienceProject. In a survey of 13,000 internet users across six European markets and the United States, 33% of women said they use the platform. This compares to just 11% of men.
This gap is largest in the United States, where one-half (49%) of women use the platform but just 16% of men do. Finland also reports a large gap in usage – one-third (34%) of women use the platform compared to just 7% of men.
While under-representation of men may limit the appeal to marketers,...