Advertising on Amazon is becoming a requirement for e-commerce success and research from seller platform Jungle Scout shows that three-quarters (75%) of Amazon sellers use the platform's pay-per-click (PPC) advertising tools.
Amazon earned $21.5bn from advertising last year, doubling its share of the online ad market. Brands are competing to reach consumers who often start their shopping journey on the platform.
Sponsored Products are keyword-based ads appearing in search results and are most popular, used by two-thirds (66%) of sellers. Additional research shows advertiser investment in this format grew by over...