The UK dominates the European consumer data market, according to OnAudience.com's latest 'Global Data Market Size' Report. In 2017, the UK accounted for 60.4% of the European total, while the next four largest markets equalled only 20.0%. Europe as a whole accounted for 15.5% of the global market, which reached over $15.5 million last year.
Overall, the European data market is expected to grow 74.7% between 2017 and 2019, taking the total to $4.2 billion. Over this period, Italy is forecast to register the largest growth, at 118.4% (to $89 million). Close behind is Germany (+107.7% to $266 million)...