Three in five dollars spent on EU consumer data originates in the UK

An overview of the European consumer data market between 2017 and 2019.

The UK dominates the European consumer data market, according to OnAudience.com's latest 'Global Data Market Size' Report. In 2017, the UK accounted for 60.4% of the European total, while the next four largest markets equalled only 20.0%. Europe as a whole accounted for 15.5% of the global market, which reached over $15.5 million last year.

Overall, the European data market is expected to grow 74.7% between 2017 and 2019, taking the total to $4.2 billion. Over this period, Italy is forecast to register the largest growth, at 118.4% (to $89 million). Close behind is Germany (+107.7% to $266 million)...

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