The New York Times is a 40% digital newsbrand

Rob Clapp

An overview of The New York Times' revenue by format between Q1 2016 and Q2 2019.

The New York Times is continuing its transition to a digital-first model, according to the latest company reports. Just under two-fifths (39.1%) of revenue came from digital advertising and subscriptions in Q2 2019, equal to $170.7m. This is up 11.9 percentage points from one-quarter (27.2%) in Q2 2016.

Print revenue continues to slide, failing to record growth since the end of 2017. One-half of total revenue (50.6%, equal to $220.6m) came from print advertising and circulation in Q2 2019. This is the second-lowest level ever and is down from two-thirds (66.9%) three years ago.

Alternative sources of revenue are also...

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