TfL ad revenues up 7% to £153m in FY17/18

A yearly breakdown of advertising revenue for Transport for London (TfL) between fiscal year (FY) 02/03 and 17/18.

Advertising revenue for Transport for London (TfL) has continued to rise, reaching £152.1 million in the fiscal (FY) 17/18 period (year ending 31 March), organisational reports show. The latest figures see the government body's advertising revenue reach its third highest level, just £100,000 below FY 13/14 in second place.

Historically, TfL's advertising revenue has undergone consistent and strong growth, recording a compound annual growth rate of 12.8% between FY 02/03 and FY 14/15. However, the government body then saw a dramatic drop in advertising revenue, falling £49.4 million from the £169.5 million generated in FY 14/15. No explanation for this...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands