Spotify adds 15 million users, driven by EMEA and APAC

Rob Clapp

An overview of Spotify's monthly active users and revenue by market between Q1 2017 and Q2 2019.

Spotify added 15 million users in Q2 2019, according to the latest company reports. The number of monthly active users, including ad-supported and premium accounts, reached 232 million, up 6.9% from the first quarter of the year.

Europe and the Rest of World group, including the Middle East, Africa and Asia Pacific, helped drive this growth. Europe added five million users (+6.9% quarter-on-quarter growth) to extend its lead as the largest region. 'Rest of World' added seven million (up 23.4%) to a total of 35 million.

The company emphasised the Middle East, India and Japan as areas of particular growth....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands