Spotify closes in on Apple in German podcast market

Rob Clapp

An overview of podcast listening by platform and by genre in Germany.

Podcasts on Spotify are growing quickest in Germany, according to the latest research from network Zebra-Audio.net and hosting and analytics platform Podigree. Although accounting for one-fifth (20%) of total episode downloads and streams at the start of 2019, Spotify increased it share to 34% by December.

In contrast, Apple Podcasts saw its share of the market decline from 45% to 36% over the same period. All other platforms varied by just one percentage point (pp) while the 'other' category lost market share by 5pp.

Spotify's growth has been boosted by the platform overcoming the 'discovery problem',...

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