Seven in ten marketers are not prepared to use voice

Zoe McCready

A summary of marketers' perception of voice applications in their marketing strategy.

After two years of hype, voice still has limited traction according to WARC’s Marketer’s Toolkit 2020. With 69% of marketers not prepared to implement it into their marketing strategy, it is clear that voice is a minority pursuit. 

One reason for this is that with the adoption of data privacy regulations across the world, consumers are beginning to understand the value of their privacy. With social media scandals damaging trust in voice assistants and, in some reported cases, devices having made purchases without the owner's knowledge, valid concerns have been raised about the line between...

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