ROI is greatest concern for influencer marketers, fraud the least

Rob Clapp

An overview of the concerns of influencer marketing in the United States.

Determining the return on investment of influencers is the greatest concern that marketers face, according to research from influencer marketing platform Linqia. In their survey of American marketers who ran an influencer campaign in 2019, determining ROI had an average ranking score of 5.2 on a scale between one (least concern) and seven (greatest concern).

Changes to the algorithms of social platforms that make organic influencer content less visible was the second most reported concern, with an average ranked score of 4.2. This is tied with the amount of time it takes to manage influencer campaigns.

In contrast,...

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