Retail foot traffic in Brazil down by 37% in July

An overview of changes in foot traffic among key sectors in Brazil between February and August 2020.

Grocery foot traffic in Brazil has returned to relative normality after the coronavirus (COVID-19) outbreak but consumers are more hesitant to return to retail, according to the latest anonymised consumer data from Google.

Daily average foot traffic at grocery and pharmacy sites was down 16% in April compared to the January and February baseline. However, this decline eased to 8% in May and 2% in June, before turning to minor growth of 4% in July.

Retail and recreation sites, however, have seen a far steeper decline. Foot traffic averaged a decline of over one-half (58%) in April and...

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