Publishers believe between 31% and 40% of income will come from non-traditional activities by 2022

An overview of publishers' expectations for company revenue by source.

A 2017 survey of 250 news industry decision-makers by the Innovation Research Group and WAN-IFRA found that many believe their business models will need to radically change if they are to meet future expectations. This is likely because, while a third stated that company revenues had grown over the year, 60% said they had shrunk.

Most (25%) respondents believe that non-traditional revenue sources (i.e. those beyond circulation, subscriptions and advertising) account for less than 10% of total income. By 2022, most (21%) believe non-traditional income will contribute between 31% and 40% towards the bottom line.

Income from circulation and...

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