Politics and specialist podcasts are favourites in North America

Rob Clapp

An overview of podcast penetration by genre in North America.

News & politics, along with specialist subjects like technology, are the most popular podcasts in North America, according to the latest data from the Reuters Institute for the Study of Journalism. However, overall penetration is low, with over two-thirds of adults (aged 18+) not listening to a podcast in the last month.

News & politics was the most popular genre in the United States, at 15.2% of respondents. However, specialist podcasts on topics like technology and business were most popular in Canada with 11.2% of adults listening. Across both countries, sports was the least popular genre. Overall, podcast penetration was...

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