Podcasts popular in South Korea

An overview of podcast penetration in six Asia Pacific markets.

Across Asia Pacific, podcasts are most popular in South Korea, according to the latest data from the Reuters Institute for the Study of Journalism. Nearly 60% (58.4%) of respondents in South Korea listened to a podcast in the last month, the highest level seen across the six markets covered. This contrasts with an average penetration of 42.0%, far higher than the level seen in North America.

Podcasts are far less popular in Japan, however, where only 26.3% said they had listened to one in the past month. Australia and Singapore were also below the regional average, at 32.8% and...

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