Across Asia Pacific, podcasts are most popular in South Korea, according to the latest data from the Reuters Institute for the Study of Journalism. Nearly 60% (58.4%) of respondents in South Korea listened to a podcast in the last month, the highest level seen across the six markets covered. This contrasts with an average penetration of 42.0%, far higher than the level seen in North America.
Podcasts are far less popular in Japan, however, where only 26.3% said they had listened to one in the past month. Australia and Singapore were also below the regional average, at 32.8% and...