Over half of digital ad fraud in India hits e-commerce sites

An overview of digital ad fraud in India by sector.

E-commerce sites in India are the worst affected by digital advertising fraud, according to the latest data from techARC. Digital commerce sites recorded a 51% fraud rate – equal to $831.1m – nearly double the level for second-placed leisure and travel. techARC estimated Indian digital ad fraud at $1.63bn in 2018 and forecasts an increase of 23% in 2019.

To combat this, a range of industry responses have been introduced, from ad optimisation to third-party verification. Despite growing concern around ad fraud, it places low relative to other issuesthat senior...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands