Over 60% of western households listen to music- based radio stations at least once a week

An overview of household reach by audio format in key markets, 2017.

Music-based radio stations are the most popular among households, with over half (55%) tuning in at least once a week on average. The share rises to 62% among western markets, but Australia (51%) and Japan (19%) record below the average.

Music streaming services are utilised at least once a week by almost one in three (33%) households on average. Shares range from 48% in the US to just 15% in Japan.

Talk radio is also popular, particularly in Italy, where one in two households tune in at least once a week. Some 35% of households in the US...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands