OTT to halve APAC pay TV growth by 2024

Rob Clapp

An overview of the pay TV market in Asia Pacific between 2019 and 2024.

Growth in the Asia Pacific pay TV market is set to slow significantly, according to the latest research from Media Partners Asia. Revenue from subscription fees and advertising sales is forecast to equal $66bn in 2024, up from $57bn in 2019.

This puts the compound annual growth rate (CAGR) between 2019 and 2024 at just 3%, half the rate of year-on-year increase seen in 2019 (6%).

Media Partners Asia suggests this slowdown in growth will be a result of greater focus on over-the-top (OTT) TV, which may cannibalise and draw growth from pay TV. Operators with a broadband...

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