Online video consumption reaches eight hours a week

Rob Clapp

An overview of online and broadcast video consumption across 10 markets.

The amount of time spent watching video content online has grown one hour and seven minutes to reach eight hours a week globally, according to data from video management company Limelight Networks.

This comes as weekly online video consumption had flatlined in 2019, adding only three minutes compared to 2018.

As the rapid growth in consumption this year is a result of the coronavirus outbreak, next year's activity may decline to a level more in line with what was seen in 2018 and 2019.

Online video is now more popular than broadcast content among online viewers...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands