One-quarter of Netflix subscribers might leave if ads were introduced

The reaction of American Netflix subscribers to advertisements being introduced on the service and changes made to their subscription fee.

Nearly one-quarter (22.6%) of American Netflix subscribers would 'definitely' or 'probably' drop their subscription if ads were introduced before and during shows, according to Hub Entertainment Research's 'The Future of Monetisation' report. A further 36.8% were unsure whether they would continue to use the service if ads were introduced and no changes to their subscription fee were made.

Even if ads were introduced but the subscription fee fell by $3 a month, 15.8% of subscribers would still 'definitely' or 'probably' leave. A $3 decrease in subscription fee equals an over one-third (37.5%) reduction in the monthly subscription fee for 'basic'...

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