One-tenth of successful campaigns see a profit return of at least 10 times the investment

A summary of the distribution of profit ROI figures by ROI range based on an analysis of WARC's effectiveness case studies since the year 2000.
Almost half of successful campaigns (46%) generate a profit ROI of up to two times their advertising investment, excluding the cost of the campaign, according to data from WARC's latest ROI benchmarks report. The report is based on 1,063 WARC case studies from around the world since the year 2000 which include ROI (profit or revenue) data. Other forms of return, including ratios based on earned media, are not included. 

Profit-based ROI (also known as ROMI or payback) can be a useful measure because it allows you to compare the efficiency of different campaigns with different budgets. It also...

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