Two Circles expects sports sponsorship spend in North America – the world’s largest region – to rise 5.0% to $18.8bn this year, with the US accounting for 82.5% of the total at $15.5bn (a rise of 5.4%).
The financial services sector is the largest investor in sports sponsorship in the US ($5.3bn in 2019), followed by automotive ($2.4bn) and retail ($1.3bn). Telecoms ($1.0bn), energy ($0.9bn), technology ($0.7bn) and soft drinks ($0.7bn) brands are spending one billion dollars or just under per year.
Projections by WARC, based on data from IEG, show that sponsorship of the National Football League (NFL) is...