New York Times subscriptions match Google on digital revenue growth

Rob Clapp

An overview of digital revenue growth for The New York Times, Facebook and Google between 2015 and 2018.

Digital subscriptions for The New York Times are growing as quickly as Google advertising revenue, according to company reports. The global newsbrand saw digital subscription revenue increase 17.7% year-on-year in 2018, just below Google's ad revenue growth of 22.0%. This difference has been even smaller in the past, at just 0.8 percentage points in 2016.

A particularly strong 2017 meant The New York Times even matched Facebook's advertising revenue growth of 48.6%. While the overpowering growthof the Facebook/Google Duopoly has squeezed the pool of ad money available to newsbrands, this suggests a subscription-based approach could be a viable...

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