Japanese adults have taken to new digital activities during the coronavirus (COVID-19) outbreak and this looks set to last in the long term, according to data from McKinsey & Company.
Over half of consumers have started using TikTok or are using the social platform more since the outbreak began, with the same true for online media streaming, playing online games and watching e-sports content.
Large increases in activity can also be seen in other categories. In health, four-fifths of Japanese adults are using online fitness more or for the first time since COVID-19 began. A majority of those...