Netherlands, Business & Industrial adspend by medium

An overview of advertising spend by medium in the business & industrial sector in the Netherlands since 2013.

WARC has harmonised Nielsen's gross adex data with the revenue figures we receive directly from media owners and industry bodies in order to produce a new measure of advertising investment by product category. This series is net of discounts, includes agency commission and excludes production costs. Data cover display formats only and exclude search and classified spend.

Sector totals have been compiled from the macro level – a full list of the products included in each sector can be found here. Forecast years are projected using historic trends within the sector, factoring in seasonality and short term factors...

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