Netflix subscriber growth accelerates for the first time

An overview of the year-on-year % change in Netflix subscribers between Q1 2013 and Q1 2018.

Netflix has registered an increase in the growth rate for paid subscribers for the first time, according to company reports. Across all four quarters in 2018, the subscriber year-on-year growth rate was higher than the previous year. This bucks a general trend seen since 2013 where the platform has registered strong, but slowing, growth. This suggests the video giant is not struggling to grow its user base, which was just shy of 150 million in Q4 2018.

While growth rates fell by an average of 14.8 percentage points (pp) between 2013 and 2017, they rose an average of...

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