Nearly half of UK subscribes to an SVOD platform

Rob Clapp

An overview of SVOD penetration by platform in the United Kingdom between Q1 2014 and Q3 2018.

Nearly half of the UK subscribes to an online TV platform, according to the latest data from BARB. In Q3 2018, 32.3 million people had an SVOD subscription, equal to 49.3% of all individuals. This is up from 11.6 million (18.3%) at the beginning of 2014, registering a compound quarterly growth rate (CQGR) of 5.8%.

Netflix is most popular, with 27.1 million subscribers in Q3 2018 and a CQGR of 6.6%. NOW TV saw the lowest number of subscribers, at 4.6 million, but the highest CQGR of 10.7%. Amazon Prime Video had 13.8 million UK subscribers in Q3 2018, with...

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