Mobile routinely accounts for 89% of UK ad market growth

An overview of mobile's contribution to total UK ad market growth since Q1 2016.

Mobile has consistently accounted for the majority of total UK ad market growth since Q1 2016, averaging almost nine pounds in ten of added value during the period, according to new data from the AA/WARC Expenditure Report, published yesterday.

Mobile's contribution to total market growth stood at 91.2% in Q3 2017. This compares to an 82.2% contribution in Q1 2016, and equates to an average 89% of net market growth every quarter since.

Mobile spend is being driven by paid search and social media. The latter accounted for 45% of mobile adspend during the third...

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