Marketers plan to embrace sustainability by changing corporate culture

A summary of marketers' application of environmental changes in their marketing strategy.

Increased environmental concerns are driving marketers to make changes in their corporate culture and communications, according to WARC’s Marketer’s Toolkit 2020

Of the near 800 surveyed, 84% of practitioners said that conscious consumerism and sustainability would have an impact on their marketing strategy. The idea of sustainability has been accelerated by high-profile campaigners such as Greta Thunberg and Extinction Rebellion and will continue to be a widespread trend for 2020.

Brands are reviewing a range of activities to address environmental concerns, with the majority making changes in their corporate culture and processes (57%). ...

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