The arrival of COVID-19 demanded the majority of strategists to develop new creative work and strategic thinking for their clients, according to WARC’s Future of Strategy survey. This increase in work has created a new intimacy between clients and strategists, with the latter believing they are needed by clients more than ever as brands struggled to keep up to speed with consumer sentiment through the pandemic.
However, COVID-related redundancies are threatening the profession, especially at the junior level. This has also put diversityinitiatives at risk during a time of intentional and renewed focus...