Live TV viewing down in America again

Rob Clapp

An overview of daily TV consumption by American adults between Q4 2013 and Q1 2018.

The average American (aged 18+) registered daily TV consumption of 4:46 (hours:minutes) in the first quarter of 2018, according to the latest figures from the Nielsen Total Audience Report. This is a decrease of 37 minutes from the first quarter of 2014, when consumption stood at 5:23. The first and fourth quarters continue to see higher daily consumption when compared to the second and third. However, daily consumption in all four quarters has declined in recent years.

While live TV remains the preferred channel for TV consumption, reaching 4:10 in Q1 2018, this has also declined by 41 minutes from...

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