Key Markets, Mobile internet speeds

Overview of mobile internet speeds in 12 key markets, 2012-2017.

The average mobile internet speed for 12 key markets stood at 13.5 Mbps (megabits per second) in 2017, according to data from Akamai and Ericsson. This represents a compound annual growth rate (CAGR) of 38.2% from 2014, when average mobile internet speed stood at just 5.2 Mbps. European mobile network providers are consistently ahead of their counterparts in other global regions when it comes to internet speed. Of the key markets shown, the UK is well on top with an average mobile internet speed of 26.0 Mbps in 2017, up from 9.0 Mbps in 2014. Germany had the second...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands