Digitally native news outlets Yahoo News and Huffington Post have the most consistent reach across 9 key markets of selected news sources, according to data from Reuters, University of Oxford, and YouGov. Yahoo News in particular, had an average weekly reach of 19.3% across 9 key markets and 7.1% across all 29 countries for which data is available.
Traditional news sources were often dominant in their country of origin - 46.9% of UK respondents had accessed BBC News in the past week - though interestingly Huffington Post and Yahoo News had a bigger online reach than CNN even in the...