Key Markets, Digital news weekly reach by country

Overview of digital news weekly reach in nine key markets, 2017.

Digitally native news outlets Yahoo News and Huffington Post have the most consistent reach across 9 key markets of selected news sources, according to data from Reuters, University of Oxford, and YouGov. Yahoo News in particular, had an average weekly reach of 19.3% across 9 key markets and 7.1% across all 29 countries for which data is available.

Traditional news sources were often dominant in their country of origin - 46.9% of UK respondents had accessed BBC News in the past week - though interestingly Huffington Post and Yahoo News had a bigger online reach than CNN even in the...

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