ITV has seen "the most severe decline in the history of ITV" in its advertising revenue as a result of the coronavirus (COVID-19) outbreak, according to the latest company reports.
The UK's largest commercial broadcaster saw advertising revenue decline 43.3% in the second quarter of 2020, down to £245m. This compares to a 41.3% decline for the total TV market estimated by the AA/WARC Expenditure Report last week.
The results follow on from 2.2% growth in ITV's ad income during the first three months of 2020, the quickest rise in two years and ahead of the wider TV...