Methodology & Sources
Online video data are provided by IAB Europe. WARC classifies online video as display formats, per IAB definitions. Online video advertising can be defined in numerous ways though, principally, these are:
- in-stream video advertising (pre-rolls, mid-rolls, post-rolls)
- in-stream banner overlays
- out-of-stream video advertising (e.g. self-play video on social network, not embedded in non-advertising video content)
- contextual video advertising (e.g. branded video players,
- contextual banner advertising sold against video content...