Indonesia lags APAC for social distancing during COVID-19

Rob Clapp

An overview of consumers avoiding crowded public places in eight Asia Pacific markets in response to the novel coronavirus (COVID-19) outbreak.

Indonesia lags significantly behind Asia Pacific in terms of consumers avoiding crowded public places to avoid the novel coronavirus (COVID-19) outbreak, according to research conducted last week by YouGov. Just over one-third (37%) of Indonesians have taken this precaution, far below the regional average of 70%.

Avoiding crowds is most common in China, where 83% of consumers report doing so. Hong Kong follows closely behind, at four-fifths (80%). In contrast, just two-thirds (68%) of Singaporeans have avoided crowds to avoid the outbreak.

For retailers struggling during this crisis, WARC recommends going beyond the product and shifting to omnichannel strategies,...

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