Indian outdoor adspend expected to top INR30bn

Rob Clapp

An overview of Indian outdoor advertising expenditure between 2008 and 2019.

Outdoor advertising expenditure in India is expected to top INR30 billion for the first time in 2018, according to data from WARC, TAM India, Pitch Madison and the Internet and Mobile Association of India (IAMAI). Total Indian outdoor adspend is forecast to grow 12.4% year-on-year in 2018, taking total levels to INR32.2 billion. This follows strong growth between 2008 and 2017, recording a compound annual growth rate of 9.0%.

However, despite this consistent growth, outdoor's importance to total Indian advertising has stalled in recent years. Despite accounting for 7.8% of all adspend in 2008, this had fallen 1.9...

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