Young Australians prefer subscription video content over traditional TV, according to the latest research from dataxu. The share of total TV consumption that comes from paid subscription services equals 54% for those 18-24 year olds, dipping to 49% for those aged 25-34. This contrasts to just 25% and 27%, respectively, for linear TV.
Instead, those aged 66+ watch over four-fifths (81%) of their total TV consumption traditionally. Overall, linear TV accounts for nearly one-half (46%) of total consumption with paid subscription services at just over one-third (35%).
Netflix is the clear leader in penetration, with over one-half (55%)...