Growth in internet connected TV penetration is slowing

An overview of internet connected TV penetration across 38 countries between 2014 and 2019.

The growth of internet connected TVs is slowing, according to the latest data from YouGov and the Reuters Institute for the Study of Journalism. Across 38 countries this year, 36.5% of internet users said they use either a smart or connected TV, up just 1.3 percentage points (pp) from 2018. This is the smallest year-on-year growth ever.

Indeed, connected TV penetration remained flat between 2018 and 2019, dipping 0.2pp to 18.4%. Smart TV penetration continued its growth, up 2.1pp to one-quarter, although this is the smallest year-on-year change ever.

Among the countries studied, Austria and Mexico report the highest penetration...

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