Gaming boost in APAC shows long-term potential, but less so in China or Vietnam

Rob Clapp

An overview of gaming audiences in Asia Pacific during the coronavirus (COVID-19) outbreak.

The coronavirus (COVID-19) outbreak caused an increase in gaming activity across Asia Pacific and this appears to have lasted after lockdown conditions were eased, according to data from Comscore.

All 10 markets in the region that were measured saw gaming audiences increase in April 2020 relative to the January baseline. Even in May, when Comscore notes lockdowns were being relaxed, eight of these continued to see growth.

For six of the ten markets, growth in gaming audiences actually accelerated between April and May.

However, gaming activity in China, a country where lockdowns eased earlier, has seen gaming audiences...

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