The share of UK adults purchasing a print newspaper has recorded its largest decline, according to the latest survey data from the Reuters Institute for the Study of Journalism. Print newspaper purchases fell by 4.0 percentage points (pp) year-on-year in 2018, representing almost half of the decline since 2014. Overall, 40.2% of adults stated that they had purchased a newspaper in the past week in 2018.
Purchasing via a newsstand or shop registered the strongest decline, falling 5.2pp year-on-year and 8.4pp since 2014. However, it remains the most popular purchase method by far with only 6.7% of adults stating that...