FAANG brands double TV adspend in last four years

An overview of Facebook, Amazon, Apple, Netflix and Google (FAANG) US TV advertising expenditure between 2011 and 2018.

The amount FAANG brands have spent on TV advertising in the US has topped $2bn, according to the latest Video Advertising Bureau (VAB) analysis of Nielsen Ad Intel data. The Facebook, Amazon, Apple, Netflix and Google grouping registered US TV advertising expenditure of $2.2bn in 2018, more than double the level seen in 2015. Year-on-year growth in 2018 was 37.8%.

Apple no longer takes the largest share, having been overtaken by Amazon for the first time. The e-commerce giant accounted for 32.5% ($708m) of the total in 2018, followed by Apple's 28.4% ($620m). Facebook registered the largest increase by far,...

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